Leadership Team

Jeff Cordes, President and CEO

Mr. Cordes joined Ironclad in February of 2014 and brings more than 30 years of extensive executive experience in global textiles and apparel. Most recently Mr. Cordes served as President and Chief Operating Officer of Walls Industries, a leading global company in safety and work apparel. Prior to Walls, Mr. Cordes served as President and Chief Operating Officer and Director of Pillowtex Corporation. Mr. Cordes holds an MBA from the Cox School of Business at Southern Methodist University and an undergraduate degree in Business Administration from Hope College.


William Aisenberg, Executive Vice President & Chief Financial Officer

Mr. Aisenberg, a Certified Public Accountant, brings more than 30 years of financial executive experience in apparel, consumer products, and the public accounting field. Most recently Mr. Aisenberg served as Executive Vice President and Chief Financial Officer at Walls Industries, a leading company in work, sporting and safety apparel. Prior to Walls, Mr. Aisenberg served as Vice President and Corporate Controller at Strategic Equipment and Supply Corporation. Mr. Aisenberg also has acquired cross functional experience working with other companies, including The Brinkmann Corporation, Pinnacle Trading Card Company, The Foster Grant Group and Arthur Andersen & Co.


Tom Felton, Senior Vice President of Supply Chain

Mr. Felton brings more than 30 years of extensive executive experience in apparel, supply chain and retail. Most recently Mr. Felton served as Senior Vice President Administration and Controls at Walls Industries, a leading company in work, safety and sporting apparel. Prior to his most recent position at Walls, Mr. Felton served as its Chief Information Officer. Prior to Walls, Mr. Felton served in senior executive positions with Game Stop, Blockbuster, 7-11, and Zale Corporation. Mr. Felton holds a bachelor’s of science degree from Texas A&M Commerce.


Shawn Norfolk, Vice President of Marketing

Mr. Norfolk joined Ironclad in April 2011, and currently serves as Vice President of Marketing. Under Shawn’s guidance, Ironclad introduced the AGT (Advanced Glove Technology) initiative, successfully developed the Company’s new social media platform and renovated the entire look of the Ironclad brand in product, print and online. Mr. Norfolk came to us with extensive experience in marketing, global marketing, brand management and sales management. He spent nine years with Renthal LTD, a Motorcycle accessories manufacturer based out of Manchester, UK, serving as its global brand manager. During his tenure at Renthal, he grew the $4.5MM brand into a global leader by the time it was sold in 2006 for $33MM. Mr. Norfolk spent the next two years of his career in North Carolina with No Fear, a Southern California based action sports brand. There, he was General Manager of east coast operations, which included opening retail store locations, overseeing the No Fear Energy NASCAR team, as well as sales and marketing for the No Fear line of apparel. Shawn then moved back to California as Director of Marketing for Troy Lee Designs, an action sports company that designs, develops and markets protective apparel for cycling and motocross.


Eric Jaeger, Vice President of Research & Development

Mr. Jaeger joined Ironclad in 2001 as its head of research and development. In this role, he is responsible for the design, development and testing of Ironclad products, development and/or discovery of new materials and the innovative application of new technologies into Ironclad’s gloves. Mr. Jaeger also manages the Company’s intellectual property portfolio, consisting of 67 trademarks and 6 U.S. Patents (with three pending), including coordinating their legal defense. Prior to Ironclad Mr. Jaeger spent fourteen years in the medical device industry as a Senior Research and Development Engineer. Mr. Jaeger served at Symphonix Devices, developing cranially-implanted medical devices that address severe hearing loss. He is the inventor of the first-ever implantable acoustic microphone. While at Guidant/Boston Scientific, Mr. Jaeger designed electromechanical cardiothoracic surgical tools. Mr. Jaeger began his professional career at the Alfred Mann Foundation for Scientific Research, where his work focused on development of an artificial human pancreas. Mr. Jaeger holds 20 U.S. and international patents on glove and implantable medical technology. He graduated with Honors from the University of California Los Angeles in 1990 with a degree in Biomedical Engineering.